Brand Refresh Or Re-Brand
If your overall marketing results are dropping, or you have noticed a lack of engagement with your brand, it could be that it is time for a brand refresh or perhaps a total re-brand.
If you objectively look at your company’s logo, website and marketing material does it first have consistency? Following that question put yourself in the mind of a potential customer, do you think your brand really stands out from competition and draws your interest?
If there is a ‘no’ for any of the above, chances are your brand requires a bit of expert attention.
Deciding on what action to take with a Refresh or a total Re-brand depends on two things, where your brand is and where ultimately you want to see your brand in the future.
A general overview of the steps involved;
1. Analyse your brands current situation
2. Detail your future goals
3. We propose actions to be undertaken
4. Design work and implementation
The refresh or re-brand can consist of all or a few or the following services;